AI

AI in marketing means using machine learning and large language models for decisions that used to rest on manual rules: what to recommend, what to show, and how content gets found. The posts here start with the basics, such as what an LLM is, how it differs from traditional machine learning, and why retrieval-augmented generation (RAG) matters when a model has to answer from real business data. Others cover building AI-native APIs and AI-readable websites and apps that search and recommendation engines can actually use, plus a ticketing case where AI event recommendations lifted conversion rates. A review of Figma Make shows what an AI design tool can and cannot do.