Tag: data visualization

GA4 to BigQuery: Building a Lifetime Value (LTV) Dashboard for Non-Data Scientists

Post author By ugurcoban
Post date January 9, 2026
Categories In Data & Analytics

LTV dashboard built from Google Analytics 4 data in BigQuery

Move beyond standard reporting by integrating GA4 with BigQuery. This technical guide explains how to calculate Customer Lifetime Value and build advanced dashboards without a background in data science.

Finding Where Your Users Actually Drop Off in GA4

Post author By ugurcoban
Post date January 7, 2026
Categories In Data & Analytics

Finding where users drop off in GA4 funnel analysis showing user behavior and conversion drop-offs in Google Analytics 4.

Discover the hidden friction points in your user journey. Learn how to leverage GA4 Path Exploration to visualise user flow, identify high-exit nodes, and optimise conversion paths for global digital platforms.