Tag: data analytics

The Definitive GA4 Event Migration Guide: Converting Custom Conversions into Key Events

Post author By ugurcoban
Post date December 31, 2025
Categories In Data & Analytics

Infographic showing the transformation of raw events into Key Events in Google Analytics 4, featuring a digital funnel, data visualisations, and a trophy icon on a modern dark blue background.

Transitioning from traditional conversion tracking to the new Google Analytics 4 Key Events framework requires precision. This article explores the technical migration process, BigQuery schema implications, and strategic alignment for global industries.

The Definitive Guide to Aligning Similarweb with GA4: Why Your Data Misaligns and How to Fix It

Post author By ugurcoban
Post date December 30, 2025
Categories In Case Study, Data & Analytics

Infographic showing Similarweb and Google Analytics 4 data discrepancy and alignment process for website traffic analysis.

Ever wondered why your Similarweb PRO data doesn’t match your Google Analytics 4 dashboard? This deep-dive explores session definitions, “Publicly Verified” settings, and how to calibrate your GA4 session timers for maximum accuracy.