Tag: bigquery

GA4 to BigQuery: Building a Lifetime Value (LTV) Dashboard for Non-Data Scientists

Post author By ugurcoban
Post date January 9, 2026
Categories In Data & Analytics

LTV dashboard built from Google Analytics 4 data in BigQuery

Move beyond standard reporting by integrating GA4 with BigQuery. This technical guide explains how to calculate Customer Lifetime Value and build advanced dashboards without a background in data science.

The Definitive GA4 Event Migration Guide: Converting Custom Conversions into Key Events

Post author By ugurcoban
Post date December 31, 2025
Categories In Data & Analytics

Infographic showing the transformation of raw events into Key Events in Google Analytics 4, featuring a digital funnel, data visualisations, and a trophy icon on a modern dark blue background.

Transitioning from traditional conversion tracking to the new Google Analytics 4 Key Events framework requires precision. This article explores the technical migration process, BigQuery schema implications, and strategic alignment for global industries.