Tag: behavioral data modeling

Predictive Segmentation in Modern Marketing

Post author By ugurcoban
Post date February 1, 2026
Categories In CRM

Predictive segmentation visualized with AI, CRM data and behavioral analytics by ugurcoban.com

Predictive segmentation transforms static customer groups into dynamic, future focused audiences. This guide explores how CRM and behavioral data power intelligent targeting, personalization, and proactive growth strategies in modern marketing.

Turning Event Based Tracking into Revenue Impact

Post author By ugurcoban
Post date January 27, 2026
Categories In Data & Analytics

Illustration showing event based tracking transforming behavioral data into business growth with analytics dashboards and AI support by ugurcoban.com

Event based tracking moves beyond surface level metrics to reveal real user behavior and intent. This in depth guide explores how structured event driven analytics transforms attribution, personalization, and revenue growth in modern digital ecosystems.